Air Jordan 1s are both exclusive and elusive. You’ve always had to line up and camp out in anticipation for them. Many fans who missed the release would pay over retail to own a pair from the aftermarket. That’s how the sneaker reselling game began to flourish into a billion dollar industry, according to Forbes.
It’s their exclusivity that contributes to the making and development of sneaker bots. Not to mention the hundreds of dollars resellers can make from selling one pair of AJ1s. Jordan Brand sends a message to resellers in the form of Varsity Maize and Black high tops. If you buy these “Not For Resale” Air Jordan 1s, be sure to wear ’em!
Resellers are both good and bad in the fact that they can guarantee you get the sneaker of your dreams, but at a high cost. And sometimes the prices are just too ridiculously high. This creates a stigma around the act of reselling sneakers, even if you do it for a living.
There’s always this negative connotation to the word reseller. Especially when people don’t understand the hustle. But what some people don’t understand is that they couldn’t have bee able to cop their Air Jordan 1s otherwise.
There’s such a high level of competition with sneaker bots, ATC services, and etc. It’s nearly impossible to cop manually anyway. So unless you get yourself a sneaker bot and learn how to cop on your own, you might always have to rely on resellers and pay them their asking price. And you can’t go to just any reseller, you need a credited one who will never sell fakes.
The classic Air Jordan 1s Retro, with a white leather upper and black overlays, comes with hits of bright yellow ‘Varsity Mazie’ on the collar, heel, and outsole. However, unlike classic Air Jordan 1s, these come with a Virgil Abloh-like vibe.
To throw some shade on resellers, the Helvetica font reads, “Not For Resale” on the Midsole. On the heel is an embroidered “No” on the left and “Photos” on the right. On the tongue tab is “Wear Me” and at the toe box is a simple “Please Crease” request. Finally, the insoles read “No L’s”.
Of course, the funny this is that these Air Jordan 1s will definitely resell. They’re going to be an extremely limited and hard to cop, unlike recent Yeezys. That’s got to be ironic!
They reportedly release this December and retail for $155 USD. You can get ’em over at Nike.com, Nike SNKRS, and select Jordan Brand retailers.